THE SHIFT APPROACH
UNDERSTANDING THE PATH TO SUCCESSFUL ACTIVATION
YOUR
BRAND
TRADE MARKETING
INTERNAL GATEKEEPERS
SALES TEAM
BUSINESS OWNER
MANAGER
SERVER
SALES RELATIONSHIP
POINT OF CONNECTION
CONSUMERS
END
USER
The team at SHIFT understand that brand success in the on-premise is not only about winning consumers, but also about winning over the trade as well.
Everything we do is built with the trade in mind, for maximum impact. We ensure ensure programmes are not only compelling for consumers, but credible, repeatable, and commercially effective for operators. Our planning considers all key stakeholders and every gatekeeper between your brand and the end consumer…
THE SHIFT APPROACH
USING SPECIALIST KNOWLEDGE & INSIGHT TO DEFINE ACTIVATIONS
YOUR
BRAND
Practical Creative Development
All creative development focuses on campaignable ideas that work across channels, drawing on our expertise in on-premise, experiential, retail and travel retail. Every program is built around three factors:
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Channel execution
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Stakeholders & decision-makers
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Market sensitivity and variables
TRADE MARKETING
Live, Local, Street-Level Feedback
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Whether identifying market-specific blockers or uncovering replicable insights, real-time local access is vital.
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SHIFT stress-tests campaigns using our proprietary network of local professionals.
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This approach is implemented at key project stages to streamline development and ensure success.
In-Built Industry Expertise
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Understanding what works, and what doesn’t is key to scalable activation.
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SHIFT builds advocacy through the “buy-in” chain, helping brands navigate stakeholder priorities.
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SHIFT has a working knowledge of local guidelines, distribution challenges, activation law and local drinks and hospitality culture.